Read Forum FAQs FIRST then A) Register, B) Activate, C) Log in

Homework Time: "What The Forum Means To Me"

Homework Time: "What The Forum Means To Me"

Postby timbre4 » Mon Apr 12, 2010 10:44 am

In cleaning up dormant forum accounts recently, I noticed a fair number of customers (and our reps) had created accounts but then never visited or generated any activity. Perhaps these potential contributors have simply never gotten the message of what to do?

As to the lack of rep involvement with the forum and got this reply from a regional manager:

"I have considered your questions and believe I/we have not done a good enough job of teaching the sales reps the direct and measurable impact to them. They choose not to access the Manager Forum because they are not perceiving the direct benefit to them and while I continue to speak highly of the tool during conference calls, one-on-one consultations, and new rep training, I have not provided the “what’s in it for me?" factor. I would suggest we consider this and develop a few examples of how they can use material found on the site to directly impact their capability to place more sales or minimize their support time to allow more time to focus on New Business.

I would suggest the following:
1. Identify a few key threads in the forum where the information is so dramatic (a workaround identified by our users, etc) that the information would most certainly solve a customer’s pain and secure additional sales.
2. Identify a few key threads where a customer’s support issue was solved without them having to contact Tech support or more importantly their field rep.
3. Identify referral stories posted by our users


I certainly don't expect our sales reps to see the forum as working shops would, however I do need to share some compelling reasons with them so that in turn, they transmit strong awareness of forum benefits to all of the shop mgmt software customers they come in contact with.

As shop customers, what are your reasons to visit the forum with some frequency?

If you've been lurking (reading not posting) for 1-5 years, it's time to fess up! Please post why you continue to loyally watch this forum!

There have been a number of initiatives undertaken to raise awareness of this forum, it's time to build some new type of asset that transmits the true value of the forum to a wider audience. I believe that this is built upon the real experiences we continue to share on the forum. People need stories to relate to, rather than facts & figures or the usual list of forum topics.

What compelling stories have you seen? Please send me your thoughts about why you frequent the forum, what it does for you, why more shops need to look at it. If you found a particular thread (discussion) is proof positive, please send the link or paste the text in an email or provate message I would most appreciate it.

I don't have a budget for this but would work to make sure that the best entries get some M1 swag of some type. :mrgreen:

Let's get the word out! Thanks
Tim McDonnell -
Sr. Product Market Mgr / Forum Moderator / Mitchell 1 Media Developer
User avatar
timbre4
System Guru / Moderator
System Guru / Moderator
 
Posts: 4537
Joined: Tue May 25, 2004 5:47 pm
Location: TN - Volunteer State

Re: Homework Time: "What The Forum Means To Me"

Postby wbuxton » Mon Apr 12, 2010 11:43 am

I certainly don't expect our sales reps to see the forum as working shops would, however I do need to share some compelling reasons with them so that in turn, they transmit strong awareness of forum benefits to all of the shop mgmt software customers they come in contact with.

I think of the software as family, The forum is Thanksgiving Dinner. Some of the family is hard to deal with but the food is always Great! :D
Uncle PETA said I could come back.
William
Weatherford, TX
817-599-7680
866-744-3887
http://www.phoenixtrans.com
User avatar
wbuxton
1000 Club: Interstellar
1000 Club: Interstellar
 
Posts: 1298
Joined: Fri Jan 05, 2007 8:08 am
Location: 30 miles west of Fort Worth

Re: Homework Time: "What The Forum Means To Me"

Postby fortknoxx » Mon Apr 12, 2010 12:25 pm

do you want us to post the link here or pm you?
T-N-T (Tina Nuse-Tolar)
Camper Bob's
609-261-2222 Shop
609-760-7079 Cell
User avatar
fortknoxx
2K Ultra Master Contributor
2K Ultra Master Contributor
 
Posts: 2004
Joined: Wed Sep 13, 2006 6:09 am
Location: Lumberton, NJ 08048

Re: Homework Time: "What The Forum Means To Me"

Postby timbre4 » Mon Apr 12, 2010 2:34 pm

I'd say PM then I can re-broadcast the best ones.
Tim McDonnell -
Sr. Product Market Mgr / Forum Moderator / Mitchell 1 Media Developer
User avatar
timbre4
System Guru / Moderator
System Guru / Moderator
 
Posts: 4537
Joined: Tue May 25, 2004 5:47 pm
Location: TN - Volunteer State

Re: Homework Time: "What The Forum Means To Me"

Postby lmcca » Tue Apr 13, 2010 10:15 am

:o
lmcca
25 Club: Starting Contributor
 
Posts: 41
Joined: Wed Oct 05, 2005 2:30 pm
Location: Spring, TX

Re: Homework Time: "What The Forum Means To Me"

Postby Rich » Thu Apr 22, 2010 5:38 am

To late to PM one to you? Just had something crazy cool happen.

(thanks Lyons Automotive from Andover Kansas)
Rich Hays
Supporter of Project Semicolon
231-796-0550 work
User avatar
Rich
3K Time Lord Contributor
3K Time Lord Contributor
 
Posts: 3640
Joined: Tue Sep 06, 2005 10:16 am
Location: Big Rapids, Mich

Re: Homework Time: "What The Forum Means To Me"

Postby crmeyers » Thu Apr 22, 2010 6:15 am

I've been reading this forum for 3 years. I recently joined when we upgraded to SE and there were so many questions I needed answers to. This forum to me is two-fold. One, it is a powerful instrument I use to improve my skills and knowledge in using all available features of the Manager software I make my bread & butter with. So many times I read a post and say to myself " I didn't know you could do that!". Sure, there are online tutorials/videos and help menus, but this is real time - in your face training! Second, it gives me (our shop and employees) a voice! We become part of the programming process - kind of like the Microsoft commercials where the guy says he made that improvement in windows. We (meaning everyone in the forum) ARE Mitchell SE! Plus I know I'm not crazy when I read someone is having the same problem I'm having! I personally want to thank everyone involved in keeping this forum around. It is a lifesaver!
Last edited by crmeyers on Mon Apr 26, 2010 6:17 am, edited 1 time in total.
Chris Meyers
Service Center Manager
Ocean Air Auto Repair
www.oceanairauto.com
User avatar
crmeyers
400 Club: Mega-Star Contributor
400 Club: Mega-Star Contributor
 
Posts: 435
Joined: Mon Mar 29, 2010 3:59 am
Location: Virginia Beach, VA

Re: Homework Time: "What The Forum Means To Me"

Postby brianp87 » Thu Apr 22, 2010 6:27 am

I dont even have a rep. If I do I havent heard or seen from one in at leat 5+ years
User avatar
brianp87
2.5K Uber Ninja Contributor
2.5K Uber Ninja Contributor
 
Posts: 2945
Joined: Tue Oct 10, 2006 6:11 am
Location: Arizona

Return to 1. > HOW THIS FORUM WORKS [Read This Before Posting]

Who is online

Users browsing this forum: No registered users and 1 guest