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Inspections Help Improve Average RO

Inspections Help Improve Average RO

Postby MRISICH » Tue Jan 20, 2015 12:30 pm

It’s been said that one of the most difficult things for an auto repair shop to do is increase car count.

With that being the case for many businesses, shop owners are left with pretty much one option to boost revenue: Generate additional income from the existing pool of customers. While some shops may view this as a challenge, in reality it’s an opportunity to maximize spending from a shop’s existing customer base.
You have to make every visit count toward boosting your bottom line.

How do you do that?

If your shop is not already conducting multi-point inspections on all vehicles, it should be.

In analyzing data from about 100 businesses using Mobile Manager Pro, we found that shops regularly carrying out inspections boost their average repair orders by a combined average of 256 percent.

A shop upped its average repair order from $183.46 to $428.38 since starting its nearly 500 digital multi-point inspections.

Texting vehicle condition photos to customers along with digital multi-point inspections has been the key to increasing average repair orders.

Why it works

Customers often think that repair shops suggest unnecessary services to get more money from vehicle owners.
For many who are slow to trust repair shops, the issue is more about the common person’s inability to understand an otherwise technical situation. Texting photos and inspection reports to customers puts the tools for making an informed decision literally at their fingertips.

Being able to thumb through inspections and see why work is suggested empowers customers to determine what is best instead of feeling they have been coerced into authorizing expensive repairs that may not be necessary.

Can you triple your average RO?

Based on 490 digital multi-point inspections carried out, another shop upped its average repair order by 344 percent. Prior to beginning digital multi-point inspections, the shop had an average repair order of $112.23, which has since jumped to $498.65.

In addition to photos helping to up-sell services, Mobile Manager Pro’s inclusion of written recommendations assists service advisors in keeping a customer’s vehicle needs front of mind. The software incorporates safeguards to ensure that recommended services are addressed. If the service writer overlooks something, a note pops up on the screen.
Michael Risich
Founder & CEO


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